From positioning to pitch: How strategic communications drives new business in architecture

From positioning to pitch: How strategic communications drives new business in architecture

Friday 30 January 2026, 09:30-16:00
ING, 21 Curtain Road, London EC2A 3LT

Join us for a high-impact, one-day workshop bringing together international expertise in business development and communications – designed specifically for architecture practices.

Two essential perspectives. One focused day.

Winning the right work is no longer just about strong design – it’s about strategy, positioning and content. In a fast-moving digital world, architecture practices need to sharpen how they grow, how they communicate, and how those two forces align. 

Led by Tom Elliott and Rose Marshall-Gibbons from ING, and Jack Renteria from Generation Global, this workshop is packed with real-world insights, practical tools, and proven tactics.
 

Morning: Business development strategy

 • Understanding the investment market and industry trends

• Navigating international growth: risks, opportunities, and timing

• Crafting a clear business development strategy

• Understanding what clients really want

• Q&A with a developer: how does architecture fit into the investment case?

Generation Global is a consultancy specialising in the business of architecture, looking at new market entry strategies, internationalisation and BD strategy

Afternoon: Communications strategy and content

• Aligning business development and communications to grow smarter

• Embracing the evolution of AI and GEO

• Harnessing best practices in digital and social media

• Working the room: how to use events

• Beyond project PR – thought leadership and brand narrative

Who should attend?

This workshop is designed for in-house business development and communications teams, and senior level architects involved in business development and communications. Spaces are strictly limited and will be allocated on a first come, first served basis.

How do I book?

To book your place, please email rose.marshall-gibbons@ing-media.com. We will then issue an invoice for payment ahead of the workshop.

How much does it cost?

Before 19 December: £395 per person

After 19 December: £450 per person

Please contact us to enquire about group discounts.